Tim is a dynamic creative technologist with a passion for merging technology and art to craft innovative digital experiences. With a robust background in computer science and design, Tim is known for pushing the boundaries of what’s possible in interactive media.
Throughout his career, Tim has spearheaded numerous high-impact projects, collaborating with top-tier brands and creative teams to deliver cutting-edge solutions. His expertise spans across physical computing (Arduino and other microcontrollers), iOS development, artificial intelligence (AI), and immersive installations, creating transformative experiences that captivate and engage audiences.
Recognized for two Cannes Lions, Tim combines technical proficiency with a deep understanding of user experience (UX) design, ensuring that each project not only showcases technological innovation but also meets the highest standards of usability and aesthetics.
Selected works:
Great Scottish Run
As we started creative development, we made two discoveries. The first was that the event organisers distributed RFID-enabled running chips to participants before the race, but that no-one had cracked how to get the most out of them.
The second was a powerful insight: that towards the end of a race you hit a psychological wall that makes you want to give in, but that you can overcome it with the support of friends and loved ones. Our idea was bold and simple: to use this untapped technology to solve a very human need.
Two weeks before the run, we used seven sponsored posts on owned social channels and a Bauer radio partnership to encourage people to visit a new section of the Great Scottish Run website: The Bank of Scotland Great Wall of Support. Here, people could type a message and then enter a runner’s name or race number, so that the message could be automatically synced with their RFID running chip.
On the day of the run, we built the Great Wall of Support: a Bank of Scotland- branded 100m2 digital screen one kilometre from the finish line. As the runners crossed a sensory pad before the Wall, their personalised message appeared on the screen.
With just an 11 day campaign…
- A total of 13,237 messages were sent to 5,987 people taking part in the race: the equivalent of one in four Great Scottish Runners.
- Our seven promoted social posts generated 16,343 interactions from the public.
- Our bespoke Great Wall of Support page received 23,609 unique views.
- We converted 56% of all unique page views into message submissions.
Credits
Animation and System Integration: Tim Shepherd
Donation Icons
The world’s smallest and smartest advertising space.
Donation Icons is a completely new charitable media space. The world-first technology is installed through an application for OSX and Windows. Once installed, your desktop and folder icons turn into media spaces for global brands to advertise in. Brands pay to use that space and every penny goes to Oxfam. You donate the space, brands donate the money.
The smart icons update throughout the day, showing time-dependent messages, ads targeted to country or area, even limited-time offers. These ads can be direct-response – and through a tab in their taskbar, users can view offers, see how much they’re raising and learn about Oxfam’s work.
Credits
| Psembi Kinstan | RKCR/Y&R | Creative |
| Lee Aldridge | RKCR/Y&R | Creative |
| Martin Caulfield | RKCR/Y&R | Digital Producer |
| Laura Scoffin | RKCR/Y&R | Senior Planner |
| Claudia Newman | RKCR/Y&R | Lead Account Director |
| Aaron Swan | RKCR/Y&R | Account Director |
| Ben Milligan | RKCR/Y&R | Account Manger |
| Jonathan Harper | RKCR/Y&R | Digital Design |
| Paul Sparrow | RKCR/Y&R | Digital Design |
| Mark Roalfe | RKCR/Y&R | Chairman |
| Tim Shepherd | RKCR/Y&R | Creative Technologist |
| Nick Demenza | Hogarth Worlwide | Animation |
| Alison Hoad | RKCR/Y&R | Vice Chairman |